The fight for designer clothing is ruthless and a brutal business in the Desi Wives World. Who wore what and where discussions becomes a national occupation. If it doesn't have a label then it's not worth the discussion. It seems everyone has an informed opinion. The more clothes they have and hours spent infront of satellite tv, the greater the expert.
The interesting thing about this is that people in the desi Wives world come from different parts of the country and cultures with different interpretations of style.Over time together they seem to have developed one style that's created simply because they exist as a group and need to look alike to compete.
When a new store opened in town, women rushed to check out the clothing, then long winded discussions flowed over dinners about what they saw, what the latest trends were on satellite tv and who was wearing what.
At functions, many clothes in similar colours and designs flooded the halls, each women taking compliments about their outfits and what was more interesting was that they felt obligated to stress where they had purchased the outfits. It was not for the sake of the advertising the store(which is doing well mind you), but the fact that they wanted people to know that a)they paid AUD for their clothing b) the clothes were expensive designer outfits. It became a game of 'I paid more that $100 for my outfit, oh you purchased your outfit overseas? You cheapskate!'.
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